Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It's never worth it.
Answer all questions and comments sent to you via Facebook. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.
Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Random customers have no incentive to keep up with your posts. Instead, invest your time in creating targeted Facebook ads.
Only post updates that are pertinent to your area of business. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Create a personal Facebook page on which to post other information.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best visit to focus your postings on your products, and post less about the way your business actually works.
You should now know what it takes to use Facebook for marketing purposes since you've read this article. Using Facebook to assist with your marketing does not cost a lot of money, it just takes some time. Begin right away, since competitors many not be using Facebook yet. Who knows? They may have read this article as well, so get going!